Public Opinion Polling for Libraries

An overview of the new polling landscape and how we have tailored opinion data collection to be more accurate and affordable. We will cover how to use polling for library campaigns and some research we have done into book banning.

Robin Pressman and Kyla Ronellenfitsch

Embold Research is a team of data scientists and communications professionals with deep experience helping leaders translate data into actionable insights. Our unique and highly accurate methodology, Dynamic Online Sampling, has disrupted the status quo in public opinion research. We meet people where they are and deliver a representative sample of everyday people. We’ve unlocked an ability to reach many people who are hard to reach and who are traditionally underrepresented.