PREMIUM WEBINAR: Personas In Action

This session was originally released as part of EveryLibrary’s virtual online Library Advocacy and Funding Conference, LAFCON 2020.

Libraries exist to serve people.

Your patrons, donors, and advocates are the lifeblood of your institution and mission, so it makes sense to keep them at the center of all your communications. That’s where persona development comes in. Before you can get clear on your message, you need to know exactly who you’re aiming to reach and impact.

The clearer you are on your ideal audience and the stories you want to tell them, the easier everything else will come together in your outreach. In this actionable, people-centric session, you will:

• Understand demographics vs psychographics
• Learn how to build an audience persona
• Discover how to leverage personas for your needs By having personas in your marketing toolbox, you’ll save time, avoid confusion, and increase support.

Ashlee Sang is a Content Strategist & Copywriter at Ashlee Sang Consulting. Drawing from a background in international development and experience with a wide array of small business clients, Ashlee’s mission is to share messages that matter for purpose-driven businesses. Her message-focused strategy and implementation bring clarity not only to clients, but also to their audiences. Her portfolio ranges from brand development for a small-town food co-op to personas and key messaging for a congressional re-election campaign.