Before you begin developing your message you want to decide the answer to the questions; Why you? Why now? This is because every email, every flyer, and every conversation about the campaign, needs to return to the theme of the campaign. This theme shouldn’t feel scripted or sound like an empty promise. It must have some kind of meaning that resonates with the voter.
The best messages are the ones that show the values that the library shares with the community. They should be beyond the simple “Support your local library,” and give voters a good reason to want to vote for the ballot measure. In any case, this message must always return back to the theme of the campaign and reinforce that ideology.
This guide will help you navigate developing strong and effective messages to help build voter support for your library.
Before you begin developing your message you want to decide the answer to the questions; Why you? Why now? This is because every email, every flyer, and every conversation about the campaign, needs to return to the theme of the campaign. This theme shouldn’t feel scripted or sound like an empty promise. It must have some kind of meaning that resonates with the voter.
The best messages are the ones that show the values that the library shares with the community. They should be beyond the simple “Support your local library,” and give voters a good reason to want to vote for the ballot measure. In any case, this message must always return back to the theme of the campaign and reinforce that ideology.
This guide will help you navigate developing strong and effective messages to help build voter support for your library.
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