Your Library or Friends Group should be leveraging Google Ad Grants to boost your online visibility
Through its Ad Grants program, Google provides non-profits - which includes most public libraries - with free in-kind advertising valued at $10,000 each month. With this free advertising credit, a library can bring thousands of new visitors to its website, at a rate easily ten times higher than combined social media efforts. The Ad Grant application is not onerous, and the grant continues indefinitely.
Learn more about starting and managing a Google Ad Grant for Libraries
Our colleagues at Koios presented a webinar with us that talked about the benefits of Google Ad Grants, as well as how to apply for a grant and how to manage it. If you've heard about Google Ad Grants, but haven't acted yet to get your library or FOL set up, don't wait any longer. Register here today and receive the archive of the Koios webinar here to learn how to get started.
How Koios can help
Koios manages Google Ad Grants on our behalf at the EveryLibrary Institute and on behalf of libraries across the country, creating campaigns and monitoring account performance. Importantly, Koios also creates ads for a library's complete online catalog, which allows individual catalog items to turn up in Google searches. Koios will apply for the Ad Grant on your behalf, free of charge, and also give you a free 60-day trial. Contact Koios at [email protected] for more information.
Learn how to leverage Google Ad Grants to boost your library's online visibility
Register on this page to receive your link to this informational webinar. Learn more about how your library or Friends Group should be leveraging the Google Ad Grant program to maximize your visibility online. Please join us and our co-hosts Koios, an organization with years of experience assisting libraries in boosting awareness of their resources through Google Ads.
After registering on this page, you will receive your unique link to the webinar in your email. Please check your spam folder.
This archive was recorded on July 8, 2021 with a live chat-based audience. Webinar participants will learn about Google Ad Grants, program eligibility, and how to apply. They will learn about the program's benefits and its limits, and Koios will present a brief dive into online advertising and website analytics.