This session was originally released as part of EveryLibrary’s virtual online Library Advocacy and Funding Conference, LAFCON 2020.
Voter data has been used in campaigning for more than 100 years, but in the last decade, it has exploded as a critical tool for campaigns and advocacy efforts. Learn the basics of what's available as well as some of the ways it's possible access and utilize these powerful datasets.
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Paul Westcott is L2's Senior Vice President of Business Development, and for the past 6 years, he has overseen L2's national sales and operations teams managing all client and partner-facing employees. For the past 50 years, L2 has been the nation's largest and longest-serving political data provider. In Paul's tenure at L2, he has grown the company's footprint in the advocacy, research, university, media, and political space. Organizations that previously had not utilized any political data or any level of quality data are now utilizing L2. Prior to L2, Paul worked in the media space as a national news editor for iHeartMedia's (formerly Clear Channel) digital properties and started as an assignment editor for NBC News. Paul has a BA and MA in Political Science both from Fordham University in New York City. He and his family are currently based outside of Washington, D.C. in Annapolis, MD.