This session was originally released as part of EveryLibrary’s virtual online Library Advocacy and Funding Conference, LAFCON 2020.
Your library website should do more than just provide content.
Your communication program should use a tool that enables you to build support for library funding and engage the community in a way that builds political power and influence to help you increase engagement and support from your community. This is what NationBuilder can help you with and more.
NationBuilder is best in class software for leaders. Unlike any other solution, the NationBuilder platform is fully-integrated with every tool and functionality you need to lead--no separate website, database, email, social media marketing, separate event software, nothing. And that isn’t just convenient. It’s the difference between retaining your supporters and losing them.
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Sorcha is the Senior Director of Strategic Partnerships at NationBuilder. She manages customer relationships and strategic partnerships for a host of the most influential political, brand, and non-profit organizations around the globe. She is a political strategy leader, committed to building community in an effort to develop more effective leaders from all walks of life. Prior to joining NationBuilder, Sorcha worked as a Senior Associate of Dewey Square Group where she developed and managed grassroots organizations for a variety of candidates, ballot initiatives, businesses, and non-profits. Sorcha has also served as a political advisor on a number of federal, state and municipal campaigns across New England. Sorcha currently lives and works in Boston, MA. She completed her undergraduate degree in Political Science and History at the University of Portsmouth in England before relocating to Boston, Massachusetts. At 22 she became the youngest member of her graduating class to receive a Master’s in Political Science from Suffolk University. Currently, Sorcha serves her communities in the following capacities. US Ambassador for the British and Irish Trading Alliance, as a board member for Suffolk University Alumni and the Boston & New England Rose of Tralee. She is also the co-host of the Unapologetic Women podcast.