Getting the Most Out of Political Direct Mail with New USPS Tools

Direct mail remains an essential component of political campaigns. It is uniquely targetable, and people really do read – or at least look at – their mail. Few political campaigns succeed without mail as a part of their strategy. The Postal Service has developed new services in the last few years that can greatly increase the effectiveness and control of a direct mail campaign. There are also special rules political mailers should follow to get the best treatment for their mail. This session will give you insight into how to make the most of your political campaign mail.

Dave Lewis

Dave Lewis is the president of SnailWorks, an online provider of mail tracking and related services. He has spent a career taking innovative new Postal programs and turning them into winning business propositions for marketers. In the process, he co-founded two web based companies including SnailWorks, which he leads today. His specialty is leveraging advanced postal programs to make direct mail work better, and to coordinate it with online marketing. The Postal Service is doing some amazing things with technology these days, and Dave helps the mailing industry bring them to life.

Dave is a sought-after speaker in the mail and direct marketing industry. He speaks regularly at the National Postal Forum, where he is a top-rated speaker, and at industry events across the country. He has had featured articles in Mailing & Systems Technology, DM News, Target Marketing, and was even featured on the cover of Mail Magazine. A nationally recognize expert in all things mail, Dave’s presentations feature practical advice on making marketing work better. Lewis has a BA from the University of Maryland.