Getting the Most Out of Political Direct Mail with New USPS Tools
Direct mail remains an essential component of political campaigns. It is uniquely targetable, and people really do read – or at least look at – their mail. Few political campaigns succeed without mail as a part of their strategy. The Postal Service has developed new services in the last few years that can greatly increase the effectiveness and control of a direct mail campaign. There are also special rules political mailers should follow to get the best treatment for their mail. This session will give you insight into how to make the most of your political campaign mail.