Premium Trainings and Webinars

Our live trainings and webinars are designed to help you learn the most advanced political tactics to help you fund your libraries.

Wednesday, April 08, 2020 at 02:00 PM · $25.00 USD
online

Build Support For Your Library Before You Need It: Understanding Surfacing

About This Webinar Series

If you're worried about the impact on your library's funding considering that libraries have lost nearly 20% of voter support for funding in the last ten years, or if you're a school librarian and concerned about the closure of school libraries across the country, or if your library organization is worried about ensuring continued support for library funding during a recession, this webinar series will help you build the tools, skills, and strategies you need to keep your doors open and continue serving the public.


In order to help support library workers, we created this donation option for purchasing access to this webinar for any price you can afford.

If you are a library or a library related organization, please use the full registration page here.

If you'd like to purchase access to all 5 webinars in this series with one donation of $5 or more, please click here.

Your contributions ensure that we can continue to pay our presenters for their good work.


About This Webinar

Did you know that the most critical time for building community support for your school, public, or academic libraries are the years before and between campaigns or threats of closures? During this time you can build community support, educate the public about the importance and role of your library, and establish the messaging narrative that you want during your campaign.

In a national campaign for a cause or a candidate, this phase of a campaign is called "surfacing" and its the most effective time to persuade your community to support your library.

This is critical because 90% of library funding relies on the political will of voters and politicians and libraries have lost 20% of voter support in the last 10 years. If you want to ask your community to support you in the future, you must start today!

So, what can or should you start doing today to ensure future success? In this session, we will discuss how librarians can work within their communities to raise awareness, tell their story, build supporters, and establish the library as the institutional expert for community improvement and a wise investment for community members years before they have to ask the community to vote to support them. We'll explore how to use messaging to build a narrative around your library that you can work from when it comes time to make an ask of support from your community.

In the last four years, EveryLibrary staff have attended conferences and trainings on both the far left and far right of politics in order to better understand the environment of funding for libraries. In this webinar, we'll give away all of the secrets that we've learned. We'll look at how other organizations like the Human Rights Campaign, ACLU, NRA, Sierra Club, DNC and RNC, or Americans For Prosperity have been using surfacing to tell their story and build support in their communities for the last 40 years. We'll also look at how anti-tax and anti-government groups are surfacing their causes and how that impacts the way your library is funded. You can dampen the blow from these organizations if you understand how they work and we'll show you how in this webinar.

Other Webinars in the Series

More Information

If you need to pay by invoice or P.O., please send an email to info@everylibraryinstitute.org

You will also receive a continuing education certificate at the end of each webinar.

If you'd like to book an EveryLibrary Institute Speaker for your event, please click here.

 


Wednesday, April 15, 2020 at 02:00 PM · $25.00 USD

Understanding Big Data and Audience Segmentation

About This Webinar Series

If you're worried about the impact on your library's funding considering that libraries have lost nearly 20% of voter support for funding in the last ten years, or if you're a school librarian and concerned about the closure of school libraries across the country, or if your library organization is worried about ensuring continued support for library funding during a recession, this webinar series will help you build the tools, skills, and strategies you need to keep your doors open and continue serving the public.


In order to help support library workers, we created this donation option for purchasing access to this webinar for any price you can afford.

If you are a library or a library related organization, please use the full registration page here.

If you'd like to purchase access to all 5 webinars in this series with one donation of $5 or more, please click here.

Your contributions ensure that we can continue to pay our presenters for their good work.


About this Webinar

Did you know that presidential campaigns often have over 1,000 separate and distinct audiences that they used to drive their message of support? Most libraries rely on just five: Children, Teens, Adults, Seniors, and Parents. But library supporters are much more nuanced than that and while we don't suggest you build 1,000 audiences, you probably have the resources within your library (for free) to build and use a few more.

If you're interested in building community support, increasing library donations, improving attendance at programs, increasing circulation and database use, as well as drastically improving library support through the use of big data just like large national campaigns at almost no cost, then this webinar will show you how.

All of this is possible if we start to take advantage of some of the most advanced big data sources, tactics, and strategies. You won’t believe how easy it is to learn how to access and build big data or even how easy and inexpensive it is to implement strategies and tactics that make the most of it. In this webinar, we’ll explore how some of the world’s largest campaigns, brands, and other organizations use big data and how they use it in the field. We’ll look at how you can take advantage of big data no matter how large or small your organization is and how using big data can help you achieve your advocacy goals at a much lower cost than what you're probably paying today.

In fact, you probably already have access to a lot of this data with your library card today. For those of you in larger library organizations, we'll explore some of the larger and more expensive data-sets available and how to build a bigger and better database of users and supporters that you can use to target with ads and emails to engage them to take action to make donations, volunteers, support, or use the library.

Other Webinars in the Series

More Information

If you need to pay by invoice or P.O., please send an email to info@everylibraryinstitute.org

You will also receive a continuing education certificate at the end of each webinar.

If you'd like to book an EveryLibrary Institute Speaker for your event, please click here.


Wednesday, April 22, 2020 at 02:00 PM · $25.00 USD
online

Digital Advocacy and Marketing Tactics for Any Library

About This Webinar Series

If you're worried about the impact on your library's funding considering that libraries have lost nearly 20% of voter support for funding in the last ten years, or if you're a school librarian and concerned about the closure of school libraries across the country, or if your library organization is worried about ensuring continued support for library funding during a recession, this webinar series will help you build the tools, skills, and strategies you need to keep your doors open and continue serving the public.


In order to help support library workers, we created this donation option for purchasing access to this webinar for any price you can afford.

If you are a library or a library related organization, please use the full registration page here.

If you'd like to purchase access to all 5 webinars in this series with one donation of $5 or more, please click here.

Your contributions ensure that we can continue to pay our presenters for their good work.


About This Webinar

If you want your libraries social media strategy to increase funding support for you library, or if your website costs more than it raises, or if you want your emails and Facebook posts to engage more people, then this webinar is for you. If you're concerned about the cost of these strategies, remember that we designed these webinars to introduce tools, tactics, and strategies that can be used by any library. In fact, you're probably using some of them already but in this webinar we'll show you the secrets to supercharging your digital strategy.

It shouldn’t come as a surprise that better websites, big data, strong email, and effective social media tactics are changing the ways that large and small organizations communicate with their communities. However, in many libraries each of these tactics exist independently and without a more holistic strategy and most notably, without harnessing the power that comes from using digital tools. Many of these tools are free or inexpensive and can be used by libraries of all shapes and sizes to increase reach, awareness, power, and influence and engage the community to increase support.

In this presentation, we will debut some of the overall digital theory, best big data practices, and most effective digital tactics that are used by major organizations, causes, political campaigns, and more. We will also discuss many of the ways that even small and underfunded libraries can harness this power for themselves through rethinking our websites and the way we integrate social media strategies with our current strategies. At the end of this webinar you'll start to see these tactics in use on your social media and you'll gain insight into the strategy behind those tactics that might have seemed strange or awkward.

Some of the tactics that we'll explore in this webinar include:

  • Re-thinking library website strategy and platforms
  • Harnessing the power of a supporter database
  • Re-evaluating the our email strategies
  • Improving the way we use Facebook
  • Introducing some free (or inexpensive) new engagement tools

If you want to use digital platforms to raise awareness, support, donations, volunteers, or users, this webinar will show you how to bring your digital strategies together to accomplish your goals.

Other Webinars in the Series

More Information

If you need to pay by invoice or P.O., please send an email to info@everylibraryinstitute.org

You will also receive a continuing education certificate at the end of each webinar.

If you'd like to book an EveryLibrary Institute Speaker for your event, please click here.


Wednesday, April 29, 2020 at 02:00 PM · $25.00 USD

Creating Messages That Build Support For Any Library

About This Webinar Series

If you're worried about the impact on your library's funding considering that libraries have lost nearly 20% of voter support for funding in the last ten years, or if you're a school librarian and concerned about the closure of school libraries across the country, or if your library organization is worried about ensuring continued support for library funding during a recession, this webinar series will help you build the tools, skills, and strategies you need to keep your doors open and continue serving the public.


In order to help support library workers, we created this donation option for purchasing access to this webinar for any price you can afford.

If you are a library or a library related organization, please use the full registration page here.

If you'd like to purchase access to all 5 webinars in this series with one donation of $5 or more, please click here.

Your contributions ensure that we can continue to pay our presenters for their good work.


About this Webinar

Messaging is the last webinar in this introductory series because effective messaging is more than the stories and messages that we put out into our communities. Developing an effective message relies on understanding and managing the environment that we use them.

We are also often taught in library school and in many advocacy training sessions that if we just tell good stories about the library then the public will support it. The problem is that someone who simply heard a story or even a few stories about the library is still unlikely to take action. That’s because the simple storytelling model of advocacy messaging relies on the belief that our leaders who hear how important and impactful something is will simply take the necessary steps to support it. However, if the previous few years are an indication, this simply is not the case. In this session, we’ll explore the significant amount of work that’s necessary beyond storytelling to engage leaders with effective messaging and enact change.

Libraries that can most effectively communicate their value to the community are less likely to lose funding and are more likely to have the support of local politicians and voters. In this presentation, we'll also look at some of the most effective strategies used by the most successful organizations and initiatives. We will learn how we can take advantage of these strategies to create and distribute our own messages. We will explore how to create audiences, how to use a message box, the benefits of a 27-9-3 messages, the 5 Cs of messaging, PAS messaging structures, and how to implement effective message models. We will also touch on some of best and most advanced platforms and methods for distributing messaging to the public. In this webinar we will also discuss how to build messaging infrastructures and environments that lower or directly counter opposition to library funding.

Other Webinars in the Series

More Information

If you need to pay by invoice or P.O., please send an email to info@everylibraryinstitute.org

You will also receive a continuing education certificate at the end of each webinar.

If you'd like to book an EveryLibrary Institute Speaker for your event, please click here.