Upcoming Trainings and Webinars

The EveryLibrary Institute offers a wide range of trainings, workshops, and webinars led my experienced leaders. EveryLibrary Institute leaders are frequent speakers, presenters, conveners, and keynoters for library conferences and symposia across the country. We provide a wide range of workshops for anyone interested in building and understanding political acumen to benefit libraries. These workshops include topics such as advocacy, fundraising, managing volunteers, political activism, holistic digital strategies, social media, developing strong coalitions and partnerships, and building effective messages.

You can find our upcoming learning opportunities here and if you'd like to book an EveryLibrary Institute Speaker, please click here.

  • Free Webinar: Fundamentals of Library Advocacy

    In this introductory webinar, we are going to explore what it takes to build a movement for libraries in your local community. The advocacy theory, strategies, and tactics that we introduce come from some of the largest movements for causes and political campaigns. These advocacy tools include data, messaging, supporter cultivation, fundraising, using volunteers, and a wide range of tactics like Facebook, outreach, email and direct mail, paid and earned media, and much more.

    All registrants will receive a link to an archived recording for later viewing.

    The goal of this webinar is to introduce the tools we need to develop in order to identify, cultivate, and empower your local activists to take action for libraries. We'll show you what you need to do in your community in order to start to use those tools to build the real political power that you need in order to engage and influence community leaders.

    We will look at how the current data shows that our current advocacy model is failing libraries by not addressing the core causes of the massive defunding threats, initiatives, and closures that we've been seeing for the past 5 years. We’ll explore the data about library supporters and introduce some of the major gaps in our library advocacy data. We'll talk about what data we really need to move communities and individuals to take action on behalf of their local library.

    We'll look at many of the overarching strategies and tactics used by some of the best community organizers, political action committees, and politicians so you can learn to build real actionable support from networks of change through community organizing and political action.

    We'll introduce basic concepts in building effective messages that really engage our communities to motivate actions such as donations, volunteerism, voting, and more. You'll gain an understanding of how important developing effective messages are to driving our advocacy.

    We will emphasize a wide-range of other resources and skills that librarians and library staff need to develop if they want to have the political and community support that they need in order to increase support and funding.

    While one hour is not enough time to deeply explore every facet of library advocacy, this introductory webinar will lay the foundation for our future series of advocacy, activism, and political webinars that will be available throughout 2019.

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  • Holistic Digital Strategies

    • Tuesday, March 05, 2019 at 01:00 PM
    • $20.00 USD

    March 5th, 1pm (all timezones)

    Does your library's website generate more revenue than it costs? Do you spend more on Facebook ads then the donations that you generate? Do you understand sources of big data, how to use it, and how to integrate connected data to understand your community's needs, identify supporters, and raise awareness about your library? Are you using dozens of platforms instead of a single integrated platform for your digital actions?

    This webinar will help you build strategies and identify the latest tools and resources to make sure that you get the most out of your digital strategies so that you raise more money, identify more supporters, increase use, and cultivate more volunteers while simplifying your digital strategies.

    Dynamic web platforms, big data, strong email, and effective Facebook tactics are changing the ways that large and small organizations communicate with their communities. In fact, through our work at EveryLibrary, we have learned how some of the largest non-profits and foundations as well as grassroots political organizations and campaigns manage their digital activity to generate revenue and the resources they need to sustain their activities.

    We have field-tested everything that we teach in this webinar to ensure its effectiveness and we are ready to share these secrets with the library industry. We found that libraries are far behind the digital curve and there are many other strategies and tactics that libraries can use to engage with their communities in order to get the most out of their digital activities. But without a more holistic approach to managing the multitude of digital platforms and without building paths to engagement, libraries are missing massive opportunities for sustainable growth through increased donations, volunteerism, awareness, and support. 

    So, how do we go beyond a website, basic Facebook ad, or email and build a more holistic strategy to create effective audiences, reach non-users, and solicit more donations and volunteers? In this webinar we'll look at some of the most advanced digital theories, best big data practices (and sources for big data), and most effective digital tactics that are available. 

    All registrants will receive a link to an archived recording for later viewing.

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