eMeasures Survey and Count Week

The EveryLibrary Institute is committed to helping libraries clearly demonstrate their value in the digital sphere during the COVID-19 shutdown and beyond. In collaboration with Counting Opinions, we are hosting the eMeasures Snapshot Survey and Count Week, a new reporting and comparison tool designed to capture your library’s digital activity and community contributions, along with several retrospective shutdown-specific questions. 

Most traditional measures of public library value and usage are ones that track in-library visits and interactions with a print collection. With the COVID-19 shutdowns to our buildings, libraries everywhere have rapidly re-tooled their services. The shutdowns to public access have presented library leaders with a new and unique set of challenges for measuring and reporting on your digital, online, and virtual activities.

The eMeasures Snapshot Survey is uniquely focused on helping you capture and compare your digital and online activities for reporting, planning, advocacy, marketing, and partnerships. The survey questions cover synchronous and asynchronous digital and online programs, services, collections, and interactions across your website, social media channels, wifi sessions, and other virtual interactions. There has never been a more important time to demonstrate how your library is serving your community and to learn how others are serving theirs. 

View the on-demand recording of the Introduction to eMeasures Snapshot Survey
 to learn more.

The survey is designed to be used during a "Count Week". Our goal is to help you compile an immediately useful dataset by collecting one week of library service usage levels at a self-selected point between June 17th and August 31st, 2020. Participants will receive free access to infographic reports of their data after completing the survey, as well as summary reports and an analysis of the findings as they become available from Counting Opinions. We are also offering robust DIY comparative reports through a subscription to eMeasures & Benchmarking reports (current Counting Opinions subscribers have free access). National comparative results to be made available in the soonest possible time frame. 

Most library data coordinators will receive an email on or before June 17, 2020 with instructions and links to access the eMeasures survey directly. If you (or anyone else at the library) did not receive an email invitation, or if you want to find out more information, please visit https://pldata.countingopinions.com/ 

We hope that the eMeasures Snapshot Survey and Count Week empowers libraries to use the results for planning, advocacy, communications, and awareness efforts. This is a completely voluntary survey and all questions are optional. Please visit https://pldata.countingopinions.com/ to begin your count week eMeasures survey.