About This Webinar Series
If you're worried about the impact on your library's funding considering that libraries have lost nearly 20% of voter support for funding in the last ten years, or if you're a school librarian and concerned about the closure of school libraries across the country, or if your library organization is worried about ensuring continued support for library funding during a recession, this webinar series will help you build the tools, skills, and strategies you need to keep your doors open and continue serving the public.
Please make a donation to access this webinar. You will receive a unique to the webinar in your email.
About this Webinar
Did you know that presidential campaigns often have over 1,000 separate and distinct audiences that they used to drive their message of support? Most libraries rely on just five: Children, Teens, Adults, Seniors, and Parents. But library supporters are much more nuanced than that and while we don't suggest you build 1,000 audiences, you probably have the resources within your library (for free) to build and use a few more.
If you're interested in building community support, increasing library donations, improving attendance at programs, increasing circulation and database use, as well as drastically improving library support through the use of big data just like large national campaigns at almost no cost, then this webinar will show you how.
All of this is possible if we start to take advantage of some of the most advanced big data sources, tactics, and strategies. You won’t believe how easy it is to learn how to access and build big data or even how easy and inexpensive it is to implement strategies and tactics that make the most of it. In this webinar, we’ll explore how some of the world’s largest campaigns, brands, and other organizations use big data and how they use it in the field. We’ll look at how you can take advantage of big data no matter how large or small your organization is and how using big data can help you achieve your advocacy goals at a much lower cost than what you're probably paying today.
In fact, you probably already have access to a lot of this data with your library card today. For those of you in larger library organizations, we'll explore some of the larger and more expensive data-sets available and how to build a bigger and better database of users and supporters that you can use to target with ads and emails to engage them to take action to make donations, volunteers, support, or use the library.
Other Webinars in the Series
You will receive a continuing education certificate at the end of each webinar.
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